Miley Cyrus sizzles in lace for Gucci’s latest scent ad campaign

Miley Cyrus turned up the heat as she posed in sexy lingerie for Gucci’s latest fragrance campaign. The 31-year-old singer, known for hits like “Flowers,” is the face of the new Gucci Flora perfumes, specifically promoting the Gorgeous Orchid Eau de Parfum. In a series of Instagram posts on Tuesday, Miley shared photos of herself in a black lacy lingerie set with a statement gold necklace, showcasing the bottle of Gucci Flora perfume. She captioned the racy snaps, saying she is “Addicted to the new @GucciBeauty Flora Gorgeous Orchid, mixing creamy vanilla and floral notes for a feeling of sensuality and airiness.”

Miley Cyrus set pulses racing as she stripped down to racy lingerie as the face of Gucci's new fragrance campaign on Instagram on Tuesday

Recently, following their collaboration, Miley Cyrus and Gucci came together to throw a spectacular party at the famous Chateau Marmont in Hollywood. The event was a hit, with Miley treating guests to a special, slowed-down version of her song Flowers. She even changed some of the lyrics to add a quirky touch, saying, ‘I didn’t want to leave you, I didn’t want to fight. Started to cry then remembered – I’m the face of Gucci.’ At one point, she jokingly asked if Kendall Jenner was in the crowd doing harmonies. Among the attendees were Miley’s family members, including her mother Tish, stepfather Dominic Purcell, boyfriend Maxx Morando, and siblings Brandi and Trace. The party’s decorations were inspired by Gucci’s Flora Gorgeous Orchid campaign, creating a glamorous setting. Miley’s outfit for the night was a stunning black minidress with a plunging neckline, accessorized with a sheer lace bra and a bold gold necklace. Variety reports that guests were treated to cocktails with fun names like ‘Sparkling Personality’ and ‘Strawberry Moon Mocktail’ as they wandered through a rose garden tunnel, enjoying the evening.

Miley's locks were slicked back in a wet-look hairstyle as she displayed a bottle of the Gucci Flora perfume

At one point during her event, she changed the lyrics of the track to: 'I didn¿t wanted to leave you, I didn¿t want to fight. Started to cry then remembered ¿ I¿m the face of Gucci'

Mid-way through the song as she looked into the star-studded crowd, she asked: 'Is that Kendall Jenner doing harmonies?'

Miley Cyrus recently launched the new Gucci Flora Gorgeous Orchid campaign, featuring the House’s first ozonic floral gourmand fragrance. Priced at $168, the scent blends creamy vanilla with light floral notes. Reflecting on her two Grammy wins in 2024 for best pop solo performance and record of the year, Cyrus spoke about the significance of the accolades for her career. Having started her music career in 2007, the singer expressed surprise that it took so long for her to be recognized at the Grammys. Despite this being her first win, Cyrus had been nominated twice before – once for best pop vocal album in 2015 with “Bangerz” and again in 2022 for her collaboration on Lil Nas X’s album “Montero.”

Additionally, Cyrus' mother, Tish, her stepfather Dominic Purcell and boyfriend Maxx Morando as well as siblings Brandi and Trace were among the attendees

Cyrus is seen with Sabato de Sarno, who has been the Creative Director of the fashion house Gucci since 2023

The event's décor was inspired by Gucci's Flora Gorgeous Orchid eau de parfum campaign

At this year’s event, Miley caused a stir with her eye-catching cut-out dress and didn’t hold back when she called out the audience for their lack of excitement during her performance of Flowers, questioning, ‘Why are you all acting like you’ve never heard this song before?’ Reflecting on her performance, Miley shared that she wanted it to be a tribute to courage, as she admitted, ‘I take the stage out of fear.’ She opened up about the impact of transitioning from a secluded lockdown life to performing for millions at the Grammys, revealing, ‘The shift from solitary days to a massive audience was a jolt to my nerves.’

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